Strategy · Operations · Growth
Independent strategic advisor helping executive teams make better decisions, faster — with less noise and more conviction.
About
I work with boards, CEOs, and senior leadership teams to sharpen strategy, diagnose operational drag, and build the internal capability to sustain growth.
Previously a Partner at a top-tier management consultancy, I spent over a decade embedded in the most complex transformation programmes across financial services, consumer, and technology sectors.
I left to do fewer things, better — working directly with leadership rather than through layers, delivering insights that are actionable rather than merely accurate.
My work is confidential, candid, and calibrated to what the situation actually demands.
Areas of focus
Selected Work
A selection of recent advisory projects — all details anonymised in line with client confidentiality.
Financial Services
Led the strategic workstream for a £400M acquisition integration — aligning operating models, rationalising product portfolios, and sequencing organisational change to preserve key talent.
Consumer / Retail
Defined the UK go-to-market approach, channel prioritisation, and unit economics model for a Scandinavian direct-to-consumer brand preparing for a Series B raise.
Technology
Diagnosed fragmented decision-making and unclear accountability structures in a 300-person business. Designed and implemented a new operating model ahead of international expansion.
Public Sector
Supported an executive team in identifying £22M in sustainable savings without compromising patient outcomes — working across procurement, workforce, and estate.
Speaking
Strategy Leaders Summit — London
"When the strategy is right but the organisation isn't ready"
FT Live: Future of Financial Services
Panel: Consolidation, disruption and the role of strategic leadership
Oxford Saïd Business School — Executive Programme
Guest lecture: Decision-making under strategic ambiguity
Operators Podcast
Episode 112: "Leaving the firm — and what came next"
Women in Leadership — Annual Conference
Keynote: Conviction over consensus
Contact
I take on a small number of engagements each year. If the timing is right, I'd welcome an initial conversation.
hello@alexandrareed.co.uk